← All work
Automotive
The Region’s First Online Car-Buying Platform
Built the Middle East's first end-to-end digital car-buying experience for General Motors; from product strategy through to launch with Al Ghandi Auto, the authorised Chevrolet, GMC and Cadillac dealer in Dubai. I also managed digital strategy across 29+ dealer websites and 8 countries.
The results
Awarded. Adopted. Repeated.
Shop-Click-Drive became the benchmark for automotive digital retail across the Middle East, winning five Effie Awards and setting a standard that competitors spent years trying to match.
5
Effie Awards
8
+
Countries reached
29
+
Dealer websites unified
This project proved that with the right strategy, even the most traditionally offline category can be transformed into a digital-first experience that consumers actually prefer.