Twenty years of global and Middle Eastern brand strategy, digital transformation, and AI adoption across diverse industries. Delivering measurable growth and building deep stakeholder confidence, whether launching new ventures or scaling existing enterprises. If you need your technology and marketing investments to perform with absolute certainty, I deliver.
Pioneered eCommerce in UAE automotive retail for General Motors, from strategy to launch.
Brands & organisations I’ve helped build, launch & grow across the UAE & beyond
Twenty years doing the full job; not just advising, but building. From automotive journalism that sharpened a storyteller’s instinct, to launching the Gulf’s first online car-buying platform for General Motors, to directing growth across 30+ brand relaunches at a multi-continent agency. Now that expertise extends into AI; marketing automation, enterprise AI adoption, and the strategy to put machine intelligence to real commercial use. Every engagement starts with a clear strategy and ends with something real in market.
I’ve conceptualised, launched, and exited two of my own digital businesses in the UAE. I’ve taken Amazon Ring from zero brand awareness in this market to category standout. Today I lead AI adoption and digital transformation at Space42 in Abu Dhabi. Whether the brief is a startup that needs a brand and a go-to-market plan, a business that needs its digital marketing to generate real ROI, or an enterprise ready to build its next digital product; I bring the strategy, the executional instinct, and the regional market knowledge to move it forward.
Whether you’re building from scratch or scaling what exists, every service is designed to move business.
Before you can market anything, you need a brand worth marketing. I build the positioning, messaging, and identity systems that make everything downstream perform.
From product launches to always-on performance; I plan, execute, and optimise digital marketing across paid, organic, and owned channels with ROI as the constant.
From AI-powered content and campaign automation to full martech integration; I design and implement AI marketing systems that scale efficiency and performance without scaling headcount.
Every engagement follows a proven four-stage framework that turns ambiguity into clarity and ideas into measurable outcomes.
Deep-dive research into your brand, competitive landscape and audience to uncover the insights that shape everything that follows.
Transform insights into a sharp, data-informed brand and marketing roadmap, clear objectives, defined channels, creative direction.
Deploy strategy with precision and creative excellence. From launch to content production, every touchpoint is crafted to perform.
Continuous measurement, learning and refinement. Performance data drives decisions, so your investment compounds over time.
Built the Middle East’s first end-to-end digital car-buying experience for General Motors; from product strategy through to launch across 29+ dealer websites and 8 countries.
Took Amazon Ring from zero brand awareness to category standout; building the full go-to-market strategy, campaign architecture, and channel mix for a market new to smart home security. 254% engagement lift at launch.
Designed and executed the commercial strategy that delivered consistent 35% YoY revenue growth over six years at a digitally-native agency operating across MEA, the UK, Europe, and Asia.
A legacy UAE hospitality brand had strong heritage but weak differentiation. The brief: reposition for a new generation of travellers without losing existing loyalists.
Launched the digital strategy that drove Hala Heavy Equipment to #1 SEO rankings across all major keywords and built the region's first online heavy equipment ecommerce platform; delivering 280% revenue growth over six years.
A snapshot across two decades and dozens of brands, real campaigns, real outcomes.
A career spanning automotive journalism, regional marketing leadership and, today, AI-led digital transformation.
Driving digital transformation across Human Capital with a focus on AI adoption, enterprise platforms and employee experience, enabling teams with Microsoft Copilot, advancing agentic and no-code AI, and rolling out Oracle Cloud and ServiceNow alongside G42 Group’s native AI platforms.
Led commercial growth and integrated digital ecosystems at a digitally-native growth agency across MEA, the UK, Europe and Asia. Built and led 45+ specialists across London, Luxembourg, Dubai and Mumbai, positioning marketing and technology as scalable revenue infrastructure for enterprise clients.
Drove data-driven marketing, content and media across the region. Launched Chevrolet Shop-Click-Drive, the Middle East’s first online car-buying platform, and scaled unified digital experiences across 15+ dealers, 29+ websites and 8+ countries.
Led end-to-end strategy and rollout of multi-channel campaigns for major regional and global clients, from creative direction to performance optimisation, including Honda, Toyota, Mercedes-Benz, Bose and Dubai RTA.
Owned regional marketing and media strategy across the automotive data and publishing business.
Where it started: automotive journalism and content. Years of test drives, interviews and storytelling that became the instinct for narrative I bring to every brand today.
Both started the same way: market research, a real gap in the market, and a consumer-focused solution backed by data, branding and marketing built to scale fast and earn above-average revenue. Both ended with a successful exit.
I conceptualised and built the first platform of its kind for motorcycling in the UAE, growing it from an idea into a thriving community. I then exited successfully when it was acquired by Bike Nation and developed into a print magazine and online portal.
I conceptualised, invested in and built Trails and Dust, running it for three years as a hobby business. I sold it to a larger motorcycling holding company that has since grown it even further.
I currently run CarPrices.ae as a passion project when I get the time. This helps me stay on top of technology and trends in the digital space.
Built on the same instinct I bring to client work: find the gap, prove it with data, and brand it to scale.
“Martin reframed our entire category in a single strategy sprint. Within months we weren’t competing on spec sheets anymore, we were the brand everyone benchmarked against.
OSOmar S.Regional Director, Automotive OEM
“The rare strategist who can think in positioning and ship the campaign. Our launch hit every number.
JWJames W.VP Marketing, Consumer Tech
“Clear, fast and genuinely lovely to work with. He made a complicated rebrand feel calm.
ANAisha N.Group CMO, Hospitality
“We’ve worked with big agencies. Martin alone outperformed all of them, because nothing got lost between strategy and execution.
PMPriya M.Head of Growth, Enterprise
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Whether it’s a brand challenge, a transformation project, or simply a conversation about marketing and AI, I’d love to hear from you. Based in the UAE, working with brands across Dubai and Abu Dhabi.
I’ll be in touch within two business days.