← All work
Consumer Tech
Launching Amazon’s Ring: Home Security Systems to the UAE Market
Took Amazon Ring from zero brand awareness to category standout; building the full go-to-market strategy, campaign architecture, and channel mix for a market new to smart home security. 254% engagement lift at launch.
The results
From zero to category leader.
By anchoring the launch around a real UAE consumer insight; peace of mind while away; we made Ring the brand people cited, shared and recommended.
254
%
Engagement lift vs benchmark
1
st
Smart home brand in UAE within 6 months
Ring UAE became a template for how global consumer tech brands can enter the Middle East market with cultural relevance rather than just global assets.